The notion of online business success has existed since the early days of the Internet. Indeed, a handful of individuals were able to capitalise upon such a dream well before it became mainstream. We now live within an era partially defined by a growing digital community. Even the most traditional businesses have bolstered their presence via dedicated websites and countless organisations have begun to promote the notion of working from home. If anything, these trends are only expected to become more pronounced in the coming years.
Why are so many freelancers entering into the digital community and what benefits can they expect to leverage?Convenient, Instantaneous and GlobalThe most obvious motivating factor is that home-based entrepreneurs are no longer burdened with the logistical challenges associated with brick-and-mortar establishments. This has ushered in an unprecedented level of convenience. In the same respect, it is now possible to interact with clients thousands of miles away thanks to the decidedly ubiquitous nature of high-speed Internet. In other words, there are few limits in regards to market capabilities. This presents motivated individuals with the opportunity to advertise what they have to offer to a truly global population.Catering to the Younger GenerationThe millennial generation has grown up around technologies that are often unfamiliar to older demographics.
Mobile applications are commonplace and the notion of telecommuting is much more realistic than in the past. As these young freelancers have learned to adopt and embrace such concepts, it only makes sense that are keen to become involved within the digital domain. The same holds true (to a lesser extent) when referring to those associated with Generation X and Generation Y. Perhaps the most well-known example can be seen in the success enjoyed by Mark Zuckerberg of Facebook fame.A Host of OpportunitiesAnother extremely attractive quality attributable to the digital domain is that nearly anything can be marketed to the end user. Of course, this is assuming that the freelancer in question has targeted the appropriate audience base.
From t-shirts and designer shoes to devices intended solely for entertainment such as chain reaction machines and mobile gaming apps, this sense of malleability has certainly attracted those with an innovative edge.Upward MobilityA final quality associated with online freelance work involves the possibility to rapidly progress within a fast-moving firm. Even entry-level employees can quickly be relegated to higher positions if they are able to offer positive contributions and as a result, the (digital) sky is the limit. As the millennial generation is centred around the concept of being rewarded for a job well done, it stands to reason that such budding professionals will continue to enter into the digital workforce.While there will always be a place for traditional brick-and-mortar businesses, it is impossible to deny the fact that the number of digital opportunities is on the rise. Whether you have recently entered into the workforce or you are looking for a change, the online community could represent a welcome change.